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Insights & Playbooks

Practical marketing guidance for beauty-industry professionals including strategy, campaigns, analytics, and ethical takes you can use at work tomorrow.

Why Brand Image is Everything

What do you really buy when you choose a brand? More than a product, it’s trust, belonging, and the promise of identity.

Minimalist beauty ad using quiet space and soft tones

When Nothing Says Everything in Beauty

In a world where most ads scream for our attention, silence and empty space can speak the loudest.

Rhode lip gloss and phone case holder on a pastel background

Beyond Lip Gloss: What We Exchange for Beauty

When Hailey Bieber’s company, Rhode, dropped its lip gloss and phone case holder, it wasn’t just another lip gloss launch. It was…

Trojan Horse Marketing in Beauty: Why It’s Unethical

When polish hides deception, trust breaks. Here’s why “Trojan Horse” tactics harm the industry.

Your FYP is the New WOM

From lunch-table raves to TikTok UGC—why For You Page buzz is today’s word-of-mouth.

Navigating the Latest Marketing Trends

Stay updated with current marketing trends in the skincare and beauty industry.

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