About Taylor Bencie
Taylor Bencie is a beauty marketing strategist who turns consumer behavior, creator culture, and platform shifts into practical playbooks for brands. Here she breaks down the latest trends and real-time brand moves what’s happening now, why it matters, and how to act on it with ethics and impact.
Skinfluence Strategy
Skinfluence Strategy is my home base for translating industry news and social trends into clear, actionable takeaways. Expect concise explainers, teardowns of standout brand moments, and field-tested tactics across the funnel.
Beauty marketing is more than campaigns, it’s behavior, culture, and trust. I combine strategy and curiosity to help brand builders and marketing proffesionals understand what’s driving the feed today and what to ship next.
What I Focus On
- Digital strategy, content, and lifecycle campaigns
- Influencer, UGC, and creator partnerships that convert
- Consumer behavior insights, testing, and ethical guardrails
Why This Niche
In beauty, marketing directly shapes trust and purchase. Beauty brands and marketing professionals need practical playbooks and useful context for the trends they see daily. I like bridging both. Grounded strategy for teams, clear explanations for marketers.
Skinfluence Strategy 